Damn, Billabong makes a good ad, don’t they? Surfing’s a funny little thing—the videos we watch are often created by the brands trying to sell us stuff. Surf advertising has become something that you can actually watch, and although it doesn’t seem to be doing the big brands much good (see Quik/Billabong et al), it sure does wonders for the viewer.
In the ad/surf porn above, the Billabong team sets up shop around Queensland’s point breaks for the second chapter of their Life’s Better in Boardshorts campaign. And oh, they have convinced us that it really is better!
